EGY Printix – Branding & Visual Identity EGY Printix is a printing house operating within the printing and publishing industry, specializing in high-quality, fast-execution print solutions. The project’s goal was to reposition the brand with a modern, professional, and trustworthy identity that reflects both precision and heritage. The branding process began with a deep analysis of the printing market and competitors to define a clear positioning for EGY Printix. From there, we developed a brand strategy that focuses on three core pillars: quality, efficiency, and authenticity.